Helio Gaming CEO Richard Mifsud will tell Asian operators this week that the region has a great opportunity to embrace the new wave of online lottery products.

Mifsud will join nine other Malta-based suppliers in front of operators at the SiGMA roadshow in Manila after the ASEAN gaming summit in the Philippines’ capital.

Online Lottery Products Opportunity For Asian Gaming Operators 1

Helio, which made its Asian debut in May last year, has a portfolio of innovative lottery games customized to individual operators.

It also offers to bet on international lotteries and launch a live lottery product, which will particularly resonate with audiences in the Far East.

Richard said: “The popularity and prevalence of sportsbooks and casinos in Asia are undisputed, but the adoption of the next-generation lottery has yet to be exploited, particularly outside the big state lotteries.

Online Lottery Products Opportunity For Asian Gaming Operators 2

“Lottery used to be the domain of lottery operators only, but it is so much easier to add the vertical to existing operations, where you can introduce new players to your site and cross-sell appealing opportunities to win large jackpots to existing customers.

“The live lottery element will also be very appealing and fit easily given the casino’s preference for the live dealer format. I think the lottery could be the next big thing in Asia.”

Helio Gaming’s Hero games now include daily, weekly, and event-based draws, which individual operators can brand to appeal to many player demographics. The draws can use the supplier’s certified RNG or live broadcast using existing casino studios and even include non-monetary prizes such as cars, yachts, and luxury holidays with unlimited jackpots.

In addition to attending ASEAN and the SiGMA Roadshow, Richard Mifsud will appear on a panel at the latter, which will discuss Artificial Intelligence, Blockchain, and automation within gaming.