Roped in for the primary time as the authentic sponsors for the ICC Men’s Cricket World Cup 2019, Godaddy plans to use the possibility to increase their business to Tier II and Tier III cities.
Nikhil Arora, Vice President & Managing Director, GoDaddy India, shared with exchange4media how they plan to apply virtual to promote the logo, their campaign for World Cup, and their strategy to increase their consumer base.
Thrilled on the partnership, Arora stated, “Our partnership with the International Cricket Council as the official sponsor of the ICC Men’s Cricket World Cup 2019 is aimed toward accomplishing out to passionate cricket fans and developing awareness about the significance of getting enterprise ideas online.”
Speaking approximately the marketing plans, Arora noted that Godaddy we can be advertising and marketing on the in-stadia panels alongside the boundary and inside all the stadiums website hosting the World Cup fits.
Believing inside the electricity of digital space, Godaddy is asking at the new avenues for the enterprise. The enterprise in April commenced their on-line campaign to leverage the logo.
“We firmly agree with in and help the power of digital. It can open new avenues for enterprise increase. Keeping this in thoughts, we plan to be an increasing number of active for the duration of the World Cup on various social and virtual platforms, beginning with a lucky draw Sweepstakes for our modern-day customers and new clients. It will give them an possibility to win tickets and travel to England and Wales for numerous World Cup suits,” stated Arora.
Sweepstakes, which is one of the campaigns for the ICC Men Cricket World Cup by Godaddy, objectives to interact cricket fans and purchasers on the platform. In order to be eligible to enter Sweepstakes, participants can shop GoDaddy products and services or renew their subscription among April 18, 12 pm and May 15, 12 pm. Then, through a fortunate draw of eligible entrants, a complete of nine winners might be selected to get a danger to win platinum/gold tickets for two and watch Indian team play at the tournament. The winners may be notified through email on or by 18 May.
Arora further stated that Godaddy is likewise sponsoring the ‘Greatest XI’ at the ICC website and their app to offer cricket lovers an possibility to create their very own dream group of eleven cricketing masters from across the world, and percentage the line-up with their pals and own family.
“We additionally plan to continue leveraging our modern brand ambassador Mahendra Singh Dhoni as a precious Bijness Bhai to similarly show the benefit and affordability of GoDaddy’s online product and provider services,” he brought.
When asked approximately the marketing spends for the campaign, Arora said that Godaddy is dedicating full-size assets and quantity in India to assist raise cognizance amongst small enterprise proprietors and marketers throughout the country about creating an internet identification.
According to Arora, Godaddy is exploring a number of media and advertising and marketing channels to advertise this campaign, together with TV, print, radio, social and different virtual systems.
When asked about their method at the back of the association with World Cup, Arora stated, “While, that is GoDaddy’s first partnership with ICC for the World Cup, we had been associated with cricket in various codecs. In India, we had been lively sponsors of the three-healthy Home T20 collection towards Sri Lanka in December 2017, and the five-Test fit Home collection against England in November-December 2016. This 12 months, thru our affiliation with the ICC Men’s Cricket World cup, we plan to similarly make bigger our reach to Tier 2 and Tier three towns in India, which shape a main chew of our new patron base within the us of a. As we get the proper visibility from the arena’s largest carrying extravaganza, we purpose to create greater awareness as well as power important conversations for virtual adoption among small and medium groups all around the globe.”