Roped in for the first time as the authentic sponsor for the ICC Men’s Cricket World Cup 2019, Godaddy plans to use this opportunity to increase its business to Tier II and Tier III cities.
Nikhil Arora, Vice President & Managing Director, GoDaddy India, shared with exchange4media how they plan to use virtual advertising to promote the logo, their World Cup campaign, and their strategy to increase their consumer base.
Thrilled about the partnership, Arora stated, “Our partnership with the International Cricket Council as the official sponsor of the ICC Men’s Cricket World Cup 2019 is aimed at reaching passionate cricket fans and developing awareness about the significance of getting enterprise ideas online.”
Speaking about the marketing plans, Arora noted that Godaddy could advertise and market on the in-stadia panels alongside the boundary and inside the stadium’s website, which will host the World Cup matches.
Believing in the electricity of digital space, Godaddy is exploring new avenues for the enterprise. In the enterprise, April commenced its online campaign to leverage the logo.
“We firmly agree within and help the power of digital. It can open new avenues for enterprise increase. Keeping this in mind, we plan to be increasingly active for the World Cup’s duration on various social and virtual platforms, beginning with a lucky draw Sweepstakes for our modern-day customers and new clients. It will allow them to win tickets and travel to England and Wales for numerous World Cup suits,” stated Arora.
Sweepstakes, one of Godaddy’s campaigns for the ICC Men’s Cricket World Cup, aims to interact with cricket fans and purchasers on the platform. To be eligible to enter Sweepstakes, participants can shop for GoDaddy products and services or renew their subscriptions between April 18, 12 pm, and May 15, 12 pm. Then, through a fortunate draw of eligible entrants, nine winners might be selected to get a danger to win platinum/gold tickets for two and watch the Indian team play at the tournament. The winners may be notified through email on or by 18 May.
Arora further stated that Godaddy is likewise sponsoring the ‘Greatest XI’ on the ICC website and app to offer cricket lovers the possibility to create their very own dream team of eleven cricketing masters from across the world and share the line-up with their friends and family.
“We additionally plan to continue leveraging our modern brand ambassador Mahendra Singh Dhoni as a precious Bijness Bhai to similarly show the benefit and affordability of GoDaddy’s online product and provider services,” he said.
When asked about the marketing spending for the campaign, Arora said that Godaddy is dedicating large assets and quantities in India to assist in raising awareness amongst small enterprise proprietors and marketers throughout the country about creating an internet identity.
According to Arora, Godaddy will use several media and advertising and marketing channels, including TV, print, radio, social media, and different virtual systems, to advertise this campaign.
When asked about their method at the back of the association with the World Cup, Arora stated, “While that is GoDaddy’s first partnership with ICC for the World Cup, we had been associated with cricket in various codecs. In India, we were lively sponsors of the three-healthy Home T20 collection for Sri Lanka in December 2017 and the five-Test Fit Home collection against England in November-December 2016. These 12 months, through our affiliation with the ICC Men’s Cricket World Cup, we plan to similarly make our reach to Tier 2 and Tier three towns in India, which will shape our new patron’s main chew base within us of a. As we get the proper visibility from the arena’s largest carrying extravaganza, we purpose to create greater awareness and power important conversations for virtual adoption among small and medium groups all around the globe.”
