Golf Channel, Loch Lomond extend partnership on Claret Jug tour ahead of 148TH Open

Following a brand new partnership in 2018 that added U.S. Sports activities fanatics closer to golfing’s most iconic trophy than ever before, GOLF Channel and Loch Lomond Whiskies once again will associate on a promotional tour with the Claret Jug in advance of The 148TH Open at Royal Portrush in Northern Ireland.

First awarded in 1873 to the winner of The Open, the Claret Jug may be making stops in choose U.S. Cities in May and June ahead of the principal championship in July, which returns to Northern Ireland for the primary time in almost 70 years. Loch Lomond Whisky’s persevered sponsorship of the excursion in addition complements the brand’s current 5-12 months partnership with The R&A because the respectable spirit of The Open, first of all introduced remaining February.

“There are few things that cross as nicely together as an outstanding whiskey and golfing, and that’s why we’re so honored to once more be partnering with GOLF Channel in advance of The Open this year,” said Colin Matthews, CEO of Loch Lomond Group. “The Claret Jug is one of the maximum reputable trophies in all of sports, and Loch Lomond Whiskies is pleased to deepen our relationships with the sport of golfing by supporting humans around the United States revel in it.”

“Loch Lomond’s commitment to The Open and persisted sponsorship of the Claret Jug tour will give sports fanatics the closing opportunity to be up-close with golfing’s maximum celebrated trophy,” stated Tom Knapp, executive vp of partnerships and programming, GOLF Channel. “With Topgolf’s guide in website hosting unique events presenting the Claret Jug similarly to 3 select gala’s, the excursion will provide a huge variety of consumers and whisky enthusiasts with a threat to understand the rich records surrounding The Open.”


The excursion kicks off on Saturday (May 11) in Denver, and could culminate on Wednesday, June 26 in New Jersey. Those wishing to have interaction with the Claret Jug may have an opportunity at certainly one of several tour stops being staged at Topgolf locations in pick out towns, similarly to gala’s in Denver and Chicago. Additional information on occasions schedule surrounding the tour might be made to be had on www.Golfchannel.Com/claret-jug-excursion/ The tour also will function a custom, genuine Scottish pub wherein purchasers (of age) can sample Loch Lomond’s portfolio of whiskies in the spirit of golfing’s authentic championship and the Claret Jug.





Saturday, May eleven

Baron Verulam & Beer Classic

Denver, Colo.

Saturday, May 18

Spread the Word Fest

Denver, Colo.

Sunday, May 19

Topgolf Centennial

Centennial, Colo.

Saturday-Sunday, May 25-26

Belmont-Sheffield Music Fest

Chicago, Ill.

Monday, June 17

Topgolf Orlando

Orlando, Fla.

Wednesday, June 19

Topgolf Jacksonville

Jacksonville, Fla.

Monday, June 24

Topgolf Pittsburgh

Pittsburgh, Pa.

Tuesday, June 25

Topgolf Edison

Edison, N.J.

Wednesday, June 26

Topgolf Mount Laurel

Mount Laurel, N.J.


Fans interacting with the Claret Jug and Loch Lomond during the direction of the excursion are advocated to proportion their revel in the use of the hashtag, #ClaretJug on social media, and tag @TheOpen and @LochLomondMalts on Twitter and Instagram.

NBC Sports Group is the unique U.S. Television domestic of the 148TH Open from Royal Portrush, with nearly 50 stay hours of tournament coverage, Thursday-Sunday, July 18-21. The Claret Jug is offered every July to the winner of The Open, with the winner additionally incomes the name of “Champion Golfer of the Year” till the subsequent year’s event is staged. The Claret Jug is one of the most-storied trophies in all of sports; first offered to the 1873 winner of The Open, Tom Kidd. Each 12 months, the winner’s name is engraved on the trophy, all the time etched into the history of golf’s unique championship. It is commonplace for the Champion Golfer of the Year to drink a favorite alcoholic beverage from the Claret Jug in birthday celebration of the victory.

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