Following a brand new partnership in 2018 that brought U.S. Sports activities fanatics closer to golf’s most iconic trophy than ever before, GOLF Channel and Loch Lomond Whiskies once again will collaborate on a promotional tour with the Claret Jug in advance of the 148TH Open at Royal Portrush in Northern Ireland.

First awarded in 1873 to the winner of The Open, the Claret Jug may be making stops in chosen U.S. Cities in May and June ahead of the principal championship in July, which returns to Northern Ireland for the first time in almost 70 years. Loch Lomond Whisky’s persevered sponsorship of the excursion also complements the brand’s current 5-12 months partnership with The R&A because of the respectable spirit of The Open, first introduced in February.

Golf Channel

“There are few things that cross as nicely together as an outstanding whiskey and golfing, and that’s why we’re so honored to be once more partnering with GOLF Channel in advance of The Open this year,” said Colin Matthews, CEO of Loch Lomond Group. “The Claret Jug is one of the most reputable trophies in all sports, and Loch Lomond Whiskies is pleased to deepen our relationships with the sport of golfing by supporting humans around the United States to revel in it.”

“Loch Lomond’s commitment to The Open and persistent sponsorship of the Claret Jug tour will give sports fanatics the closing opportunity to be up-close with golfing’s most celebrated trophy,” stated Tom Knapp, executive vp of partnerships and programming, GOLF Channel. “With Topgolf’s guide in website hosting unique events presenting the Claret Jug similarly to 3 select gala’s, the excursion will provide a huge variety of consumers and whisky enthusiasts with a threat to understanding the rich records surrounding The Open.”

The excursion kicks off on Saturday (May 11) in Denver and could culminate on Wednesday, June 26, in New Jersey. Those wishing to interact with the Claret Jug may have an opportunity at one of several tour stops staged at Topgolf locations in pick-out towns, similar to galas in Denver and Chicago. Additional information on scheduled occasions surrounding the tour might be made on www.Golfchannel.Com/claret-jug-excursion/. The tour will also function as a custom, genuine Scottish pub wherein purchasers (of age) can sample Loch Lomond’s portfolio of whiskies in the spirit of golfing an authentic championship and the Claret Jug.

CLARET JUG TOUR SCHEDULE:

  • DATE
  • EVENT
  • LOCATION
  • Saturday, May eleven
  • Baron Verulam & Beer Classic
  • Denver, Colo.
  • Saturday, May 18
  • Spread the WordFest
  • Denver, Colo.
  • Sunday, May 19
  • Topgolf Centennial
  • Centennial, Colo.
  • Saturday-Sunday, May 25-26
  • Belmont-Sheffield Music Fest
  • Chicago, Ill.
  • Monday, June 17
  • Topgolf Orlando
  • Orlando, Fla.
  • Wednesday, June 19
  • Topgolf Jacksonville
  • Jacksonville, Fla.
  • Monday, June 24
  • Topgolf Pittsburgh
  • Pittsburgh, Pa.
  • Tuesday, June 25
  • Topgolf Edison
  • Edison, N.J.
  • Wednesday, June 26
  • Topgolf Mount Laurel
  • Mount Laurel, N.J.

Fans interacting with the Claret Jug and Loch Lomond during the excursion are encouraged to share their revelry using the hashtag #ClaretJug on social media and tagging @TheOpen and @LochLomondMalts on Twitter and Instagram.

NBC Sports Group is the unique U.S. Television domestic of the 148TH Open from Royal Portrush, with nearly 50 stay hours of tournament coverage, Thursday-Sunday, July 18-21. The Claret Jug is offered every July to the winner of The Open, with the winner additionally earning the name of “Champion Golfer of the Year” until the subsequent year’s event is staged. The Claret Jug is one of the most storied trophies in all sports; it was first offered to the 1873 winner of The Open, Tom Kidd. Every 12 months, the winner’s name is engraved on the trophy, all the time etched into the history of golf’s unique championship. It is common for the Champion Golfer of the Year to drink a favorite alcoholic beverage from the Claret Jug in the victory’s birthday celebration.

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Abel Carl
Travel junkie. Incurable alcohol nerd. Pop culture ninja. Social media guru. Problem solver. Tv scholar. Zombie specialist. Communicator. Beer advocate.Had some great experience short selling bullwhips in West Palm Beach, FL. Spent 2002-2008 lecturing about inflatable dolls in Gainesville, FL. Spoke at an international conference about getting my feet wet with inflatable dolls in Jacksonville, FL. Garnered an industry award while training mosquito repellent in Ohio. Earned praised for my work building banjos in Gainesville, FL. Managed a small team exporting pogo sticks for farmers.