Following a brand new partnership in 2018 that added U.S. Sports activities fanatics closer to golf’s most iconic trophy than ever before, GOLF Channel and Loch Lomond Whiskies once again will associate on a promotional tour with the Claret Jug in advance of The 148TH Open at Royal Portrush in Northern Ireland.

First awarded in 1873 to the winner of The Open, the Claret Jug may be making stops in choose U.S. Cities in May and June ahead of the principal championship in July, which returns to Northern Ireland for the primary time in almost 70 years. Loch Lomond Whisky’s persevered sponsorship of the excursion also complements the brand’s current 5-12 months partnership with The R&A because of the respectable spirit of The Open, first of all, introduced remaining February.

Golf Channel

“There are few things that cross as nicely together as an outstanding whiskey and golfing, and that’s why we’re so honored to be once more partnering with GOLF Channel in advance of The Open this year,” said Colin Matthews, CEO of Loch Lomond Group. “The Claret Jug is one of the maximum reputable trophies in all of the sports, and Loch Lomond Whiskies is pleased to deepen our relationships with the sport of golfing by supporting humans around the United States revel in it.”

“Loch Lomond’s commitment to The Open and persisted sponsorship of the Claret Jug tour will give sports fanatics the closing opportunity to be up-close with golfing’s maximum celebrated trophy,” stated Tom Knapp, executive vp of partnerships and programming, GOLF Channel. “With Topgolf’s guide in website hosting unique events presenting the Claret Jug similarly to 3 select gala’s, the excursion will provide a huge variety of consumers and whisky enthusiasts with a threat to understanding the rich records surrounding The Open.”

The excursion kicks off on Saturday (May 11) in Denver and could culminate on Wednesday, June 26, in New Jersey. Those wishing to interact with the Claret Jug may have an opportunity at certainly one of several tours stops being staged at Topgolf locations in pick out towns, similarly to galas in Denver and Chicago. Additional information on occasions schedule surrounding the tour might be made to be had on www.Golfchannel.Com/claret-jug-excursion/ The tour also will function as a custom, genuine Scottish pub wherein purchasers (of age) can sample Loch Lomond’s portfolio of whiskies in the spirit of golfing’s an authentic championship and the Claret Jug.


  • DATE
  • Saturday, May eleven
  • Baron Verulam & Beer Classic
  • Denver, Colo.
  • Saturday, May 18
  • Spread the WordFest
  • Denver, Colo.
  • Sunday, May 19
  • Topgolf Centennial
  • Centennial, Colo.
  • Saturday-Sunday, May 25-26
  • Belmont-Sheffield Music Fest
  • Chicago, Ill.
  • Monday, June 17
  • Topgolf Orlando
  • Orlando, Fla.
  • Wednesday, June 19
  • Topgolf Jacksonville
  • Jacksonville, Fla.
  • Monday, June 24
  • Topgolf Pittsburgh
  • Pittsburgh, Pa.
  • Tuesday, June 25
  • Topgolf Edison
  • Edison, N.J.
  • Wednesday, June 26
  • Topgolf Mount Laurel
  • Mount Laurel, N.J.

Fans interacting with the Claret Jug and Loch Lomond during the direction of the excursion are advocated to proportion their revel in using the hashtag, #ClaretJug on social media, and tag @TheOpen and @LochLomondMalts on Twitter and Instagram.

NBC Sports Group is the unique U.S. Television domestic of the 148TH Open from Royal Portrush, with nearly 50 stay hours of tournament coverage, Thursday-Sunday, July 18-21. The Claret Jug is offered every July to the winner of The Open, with the winner additionally incomes the name of “Champion Golfer of the Year” till the subsequent year’s event is staged. The Claret Jug is one of the most storied trophies in all of the sports; first offered to the 1873 winner of The Open, Tom Kidd. Every 12 months, the winner’s name is engraved on the trophy, all the time etched into the history of golf’s unique championship. It is common for the Champion Golfer of the Year to drink a favorite alcoholic beverage from the Claret Jug in the victory’s birthday celebration.

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Abel Carl
Travel junkie. Incurable alcohol nerd. Pop culture ninja. Social media guru. Problem solver. Tv scholar. Zombie specialist. Communicator. Beer advocate.Had some great experience short selling bullwhips in West Palm Beach, FL. Spent 2002-2008 lecturing about inflatable dolls in Gainesville, FL. Spoke at an international conference about getting my feet wet with inflatable dolls in Jacksonville, FL. Garnered an industry award while training mosquito repellent in Ohio. Earned praised for my work building banjos in Gainesville, FL. Managed a small team exporting pogo sticks for farmers.