Connex, the web sponsorship marketplace, stated it’d issued a replacement to its platform so one can inspire brands to invest in ladies’ sports sponsorship possibilities. The London-based employer’s new digital platform will enable lady sports activities groups to collect sponsorship possibilities throughout various industries’ ramifications. With committed ladies sections, a custom-built ladies assist choice, and in-depth fan-based insight totally, the technology boasts a raft of latest updates that will allow seamless interactions between manufacturers and girls’ sports activities clubs, the firm said.
Highly-defined concentrated on tools will make sure that brands discover applicable sponsorship opportunities and partnerships across the globe, using facts and values as drivers in these connections. As those modifications are rolled out, the platform can also be updated to automate the collection of YouGov Sports data and construct out a fan “incentivize.”
A definite time for a women’s game.
The replacement comes at a nice time for girls’ sports activities, with Adidas announcing it will suit bonuses for male and lady competitors on the FIFA World Cup. Research from Sports Marketing Agency Two Circles located attendances for girls’ sports within the UK had grown 38 in line with cent 12 months-on-yr because of 2013.
In 2018, the range of fanatics attending elite women’s wearing occasions in the UK hit 682,000, a forty-nine percent growth from 2017. The last 12 months’ Women’s Cricket World Cup final between England and India changed into watched using a height target audience of one.1 million — extra than guys Premier League fits draw on average.
“Women’s sports sponsorship is now a high-profile enterprise, however it still needs nurturing to boost up increase,” stated Tim Crow, non-exec director of Connexion. “Connexin is flawlessly placed to do merely that, by using providing women’s sports activities companies with a global online platform.“Our technology will join girl sports groups with Connexion’s huge, developing community of world-elegance brands which are looking for their subsequent sponsorship.”
Rory Stewart-Richardson, Founder of Connexin, said women’s game turned into becoming an expensive proposition: “As girl sport reaches new heights, it’s miles inspiring to look the enterprise recognize girl sporting property as valuable business investments for leading global manufacturers.
“Connexin will assist these brands in supplying the maximum relevant property inside the woman wearing global, now not just primarily based on information, but also values. Whatever the dimensions of your logo, Connex allows you to discover the following commercially applicable deal.”
