Connex, the web sponsorship marketplace, stated it’d issued a replacement to its platform so one can inspire brands to invest in ladies’ sports sponsorship possibilities. The London-based employer’s new digital platform will enable lady sports activities groups to collect sponsorship possibilities throughout various industries’ ramifications. With committed ladies’ sections, a custom-built ladies assist choice, and in-depth fan-based insight, the technology boasts a raft of the latest updates that will allow seamless interactions between manufacturers and girls’ sports activities clubs, the firm said.
Highly defined, concentrated tools will ensure that brands discover applicable sponsorship opportunities and partnerships worldwide, using facts and values as drivers in these connections. As those modifications are rolled out, the platform can also be updated to automate the collection of YouGov Sports data and construct a fan “incentive.”
A definite time for a women’s game.
The replacement comes at a nice time for girls’ sports activities, with Adidas announcing it will suit bonuses for male and female competitors in the theinIFA World Cup. Research from Sports Marketing Agency Two Circles found that attendance for girls’ sports within the UK had grown 38 in line with the 12 months-on-yr because of 2013.
In 2018, the range of fanatics attending elite women’s wearing occasions in the UK hit 682,000, a forty-nine percent growth from 2017. In the last 12 months, the Women’s Cricket World Cup final between England and India changed into a watch using a height target audience of one. 1 million — more than the number of guys who fit the Premier League draw on average.
“Women’s sports sponsorship is now a high-profile enterprise. However, it still needs nurturing to boost increase,” stated Tim Crow, non-exec director of Connexion. “Connexin is flawlessly placed to do merely that by providing women’s sports activities companies with a global online platform. “Our technology will join girl sports groups with Connexion’s huge, developing community of world-elegance brands looking for their subsequent sponsorship.”
Rory Stewart-Richardson, Founder of Connexin, said women’s sports became expensive: “As girl sport reaches new heights, it’s inspiring to see the enterprise recognize girl sports property as valuable business investments for leading global manufacturers.
“Connexin will assist these brands in supplying the maximum relevant property inside the woman wearing global, now not just primarily based on information, but also values. Whatever the dimensions of your logo, Connex allows you to discover the following commercially applicable deal.”
