Nike has revealed the brand new home and away soccer kits for 14 national teams ahead of this year’s FIFA Women’s World Cup in France. The US, Australian, Canadian, English, French, Chinese, South African, Chilean, Dutch, South Korean, Nigerian, Brazilian, New Zealand, and Norweigan kits have been unveiled at a worldwide event in Paris on eleven March, in which representatives from every group had been on-hand to version the portions. It is the first time since Nike began running the Women’s World Cup in 1995 that each kit has been designed especially for the women’s teams, instead of as derivations of the uniforms made for men.
For the first time, Nike has designed kits, particularly for Women’s World Cup teams. “We consider this summer to be another turning factor for the increase in girls’ football,” stated Nike president and CEO Mark Parker. “Our larger ambition is for that power and participation to extend into all sports. Nike’s commitment is to preserve our leading assist of aggressive athletes, make investments inside the next era at the grassroots degree, and deliver more progressive and compelling product design for girls,” he defined.
Among the 14 crew kits unveiled at the Palais Brongniart, Nike offered England’s home and away kits for The Lionesses, inspired by the English Football Association’s aesthetic. Accordingly, the emblem took the traditional white package and accentuated it with darkish pink cuffs. “The flood-white appearance gives an air of secrecy po, were, and purity. This minimalism interprets as sophistication and self-belief — ideal for this team,” stated Nike Women’s soccer garb lead Cassie Looker. The away kit is darkish crimson with faint plants local to England, such as poppy and primrose.
The US team package evokes the 1999 triumphing team’s kit. The US girls’ countrywide football group collection functions as an all-white home kit designed to channel the electricity of 1999, the year America hosted and received the tournament. The package has a striped sleeve cuff, meant to rouse the uniforms worn in the 1999 group and “all its championship glory,” and is punctuated with three stars above the crest to symbolize the crew’s three World Cup wins in 1991, 1999, and 2015. An again panel on the home blouse additionally consists of a tonal grey print of the 50 states. The USA team will wear a pink shirt and shorts with blue socks for the away package, which is supposed to beto be an abstraction of the American flag.
Australia’s domestic package takes its layout from street art. Following an “exuberant” 1990s-stimulated subject matter is the Australian home kit, primarily based on road artwork found in Melbourne’s properly-recognized Hosier Lane. It features splashes of woodland inexperienced, white, and mustard. “The famed Golden Wattle and its sickle-formed stalks and macro and micro shots of the Australian landscape all coalesce within the photograph — one that encapsulates current Australia,” stated Nike. Inside the package are the phrases “in no way say die,” a not unusual rallying cry for the various group participants.
Hosts France has a traditional blue home shirt with gold detailing. For the French group, which is hosting this year’s championships on its website, Nike selected a traditional blue shirt with rose gold detailing for the house fits, with a small Tricolore logo on the sleeve. A white shirt and blue shorts make up the away package, including a hexagon sample dotted across the shirt.
